Senior Marketing Advisor
The Task: A leading legal technology company needed to launch a new service but was struggling with fragmented marketing efforts. Campaigns were being executed, but there was no cohesive go-to-market framework tying creative, analytics, and leadership together, leaving leadership without clarity on outcomes.
What I Did: We partnered with the executive team as a senior marketing advisor, creating an integrated campaign framework and guiding cross-functional alignment. We designed a go-to-market plan structured in two phases: Moment (generating launch awareness) and Momentum (sustaining adoption and growth). We also acted as the connective tissue between departments, ensuring creative, analytics, and leadership worked toward shared KPIs.
The Outcome: The company launched successfully with a clear GTM strategy and measurable outcomes tied to business objectives. Beyond the launch, they gained a repeatable playbook for future campaigns, stronger alignment between teams, and a clearer understanding of marketing’s contribution to growth.
Marketing & Growth Strategist
The Task: A career development platform powered by AI wanted to accelerate growth but lacked a clear marketing strategy. Their funnel wasn’t converting consistently, and their messaging wasn’t resonating with job seekers in a competitive market.
What I Did: We conducted a full evaluation of their marketing channels and demand-generation funnel. From there, we built a growth roadmap, implemented a messaging framework tailored to their target audience, and provided guidance on process improvements across creative and analytics teams.
The Outcome: The company saw stronger conversion rates in their acquisition funnel, greater clarity on marketing ROI, and a scalable framework for future campaigns.
Fractional CMO
The Task: A SaaS productivity app was struggling to identify product-market fit and lacked a clear marketing strategy to guide growth. The team had strong product vision but no senior-level marketing leadership to connect the dots between audience insights, messaging, and go-to-market execution.
The Solution: We stepped in as a fractional CMO, acting as the strategic marketing leader for the company. We built and implemented a structured plan to test positioning and validate demand, guided cross-functional teams on messaging and creative direction, and designed a go-to-market framework that aligned leadership, product, and analytics around shared goals.
The Results: The company gained clarity on its ideal target audience, validated product-market fit, and launched with a clear GTM roadmap. By establishing repeatable processes and marketing leadership, we helped set the foundation for long-term adoption and growth.